Campaign-driven video content built created while working at Bapcor Australia, to drive awareness, product demand and brand momentum across digital and retail ecosystems.
Projects range from commercial spots to event videos and promotional rollouts, designed to integrate seamlessly within broader multi-channel campaign systems.
BRAND PLATFORM HERO
A hero campaign video articulating Direction Plus’ full brand ecosystem across product innovation, education and lifestyle positioning. Developed to unify marketing communications across retail, digital, dealer networks and paid media, translating complex product systems into a cohesive, premium narrative.
PRODUCT ADVERTISING
Short-form product advertising built for paid media ecosystems across Meta and YouTube, combining feature-led storytelling, visual effects and lifestyle integration.
These videos translate technical performance into aspirational use cases through cinematic transitions, motion-led product reveals and retail-driven call-to-action frameworks — engineered to accelerate consideration, drive conversion and elevate brand perception within competitive automotive categories.
Role: Creative Direction, Campaign Video Strategy, Motion Design, Editing, Product Storytelling.