This body of work showcases large-scale automotive marketing systems developed for Australian brands, created while working at Bapcor Australia, spanning product launches, promotional platforms and always-on campaign frameworks.
Projects required the orchestration of creative direction across EDM platforms, retail activations, reseller communications and multi-channel rollouts, ensuring consistency while allowing flexibility for seasonal and commercial priorities.
Role: Campaign Design Systems, Creative Direction, Visual Framework Development, Retail & Promotional Assets
PRODUCT LAUNCH SYSTEMS
Integrated multi-channel launch frameworks connecting EDM, social assets, web banners and retail communications into cohesive rollout platforms.
INTEGRATED RESELLER, RETAIL & SEASONAL CAMPAIGN PLATFORMS
Strategic automotive campaign systems built for reseller and retail networks, uniting seasonal launches and commercial activations into cohesive, scalable creative platforms across digital and social environments.
