Raceworks is a performance-driven automotive brand specialising in fuel systems, hosing solutions and motorsport-grade components for street and track applications, supporting disciplines such as drift, circuit racing, drag and burnout.
Brand and content development focused on translating engineering precision into compelling visual and experiential systems across events, packaging, digital campaigns and media production. The work established a cohesive and scalable brand presence, connecting high-performance products with enthusiast audiences through design-led communication and commercially driven creative execution.
Role: Brand development, art direction and campaign systems
Scope: Event branding, packaging, digital campaigns, content production and brand communications
Industry: Automotive performance and motorsport
Scope: Event branding, packaging, digital campaigns, content production and brand communications
Industry: Automotive performance and motorsport
Created while working at Bapcor Australia.
EVENTS / ACTIVATIONS
High-impact event branding and experiential design for major automotive showcases, bringing Raceworks to life through physical environments, merchandise, media assets and real-time content creation.
Role: Event creative direction, stand graphics, merchandise design, photography, filming and social media content production.
DIGITAL CAMPAIGNS / EDMS
Performance-led digital campaigns developed for B2B and enthusiast audiences, combining strong visual hierarchy, commercial impact and scalable design systems across email marketing and digital touchpoints.
Role: EDM layout design, campaign creative development and marketing asset deployment.
CONTENT CREATION
Visual content produced to support campaign launches and event activations, capturing brand energy through photography, video and social-ready assets tailored for automotive audiences.
Role: On-site filming, photography direction and social content development.
World Time Attack Challenge 2025 live event coverage
