A digital refresh project redefining Direction Plus’ online experience through layout strategy, visual hierarchy and UX-led storytelling, created while working at Bapcor Australia.
This work focused on restructuring page architecture, evolving the visual language and improving product discoverability across key commercial touchpoints — aligning the website with the brand’s premium positioning and technical authority.
The redesign introduced a clearer content system for complex product ranges, refined navigation pathways and a stronger balance between engineering detail and aspirational lifestyle imagery.
While this project concentrated on creative direction and layout development rather than front-end engineering, it was informed by hands-on experience working within WordPress and Elementor environments — including content updates, product launches, landing pages and plugin management — ensuring the design system was grounded in real operational constraints.
Previous Layout / Redesigned System
previous layout
redesigned system
Role: Digital Art Direction, UX & Layout Strategy, Visual Systems Design, Website Refresh.