Roadsafe is a 4WD and recovery equipment brand supported through strategic design leadership across product branding, packaging systems and event activations.
A cohesive brand presence was developed across product identity, packaging and live environments, aligning technical performance with clear visual communication and strong market recognition.
Created while working at Bapcor Australia.
EVENT ACTIVATION
Brand presence brought to life across off-road events through stand design, signage systems, product displays and campaign-led installations, creating strong visibility in high-impact, enthusiast-driven environments.
Role: Creative support across stand visuals, signage, and content creation.
live event execution
stand concept design
SOCIAL & EVENT MEDIA
Photo and video content captured on site to amplify brand presence before, during and after events, translating technical products and off-road culture into engaging, social-ready storytelling.
Role: Event photography, filming, visual direction for digital channels.
