Woodfellas — Café & Pizza
Branding Visual Identity
Woodfellas already had an established identity.
The challenge was to elevate the brand, bringing greater visual consistency, presence, and clarity across all customer touchpoints.
The challenge was to elevate the brand, bringing greater visual consistency, presence, and clarity across all customer touchpoints.
The project focused on evolving the existing identity into a practical, cohesive system, designed to work seamlessly throughout the café and pizzeria experience, while preserving its casual and welcoming character.
Key brand applications were developed to support the day-to-day customer journey. Menus, social media content, in-store TV screens, table signage, and takeaway coffee cups were designed as natural extensions of the brand.
The outcome is a more refined and consistent visual identity, confidently expressed across physical and digital spaces, reinforcing quality and professionalism without distancing the brand from its audience.
Role: Brand strategy, visual identity and applied brand systems.
