A monthly internal communications platform designed to strengthen brand culture across a national wholesale network, created while working at Bapcor Australia. It included the development of a complete editorial system — from visual identity and layout architecture to typography hierarchy, colour frameworks and illustration style.
Section naming, recurring formats and content structures were designed to ensure clarity, consistency and long-term scalability, while allowing flexibility from issue to issue. Each edition balanced corporate messaging with strong visual storytelling, transforming internal communications into a distinctive, ownable brand channel rather than a standard bulletin.
Role: Creative Direction, Editorial System Design, Illustration, Visual Identity
OPENING SPREAD
Flagship monthly publication establishing tone, layout structure and editorial rhythm.
EDITORIAL GRID & LAYOUT SYSTEM
Modular layout systems developed to support evolving content while maintaining visual consistency across editions.
SECTION ARCHITECTURE & NAMING
Custom section naming and visual frameworks created to improve navigation, readability and internal engagement.
ILLUSTRATION & GRAPHIC LANGUAGE
Illustration systems and visual motifs designed to humanise corporate communications and reinforce brand recognition.
MULTI-ISSUE CONSISTENCY
Scalable editorial design ensuring consistency across monthly releases without visual fatigue.
